DealerRefresh: Dealership Employees Blogging in the Land of Unicorns and Rainbows

DealerRefresh: Dealership Employees Blogging in the Land of Unicorns and Rainbows

Jeff Kershner at DealerRefresh nails this one out of the park.  Very easy for industry experts (even those that are highly regarded by the community they serve) to say what they think should and shouldn’t happen at a retail dealership in terms of managing digital media implementation.  Mr. Kershner brought the conversation about who should be responsible for generating content for the dealership’s online assets back to reality.  Sales people should stick to selling and let an employee (or contractor/vendor) responsible for content generation handle the heavy lifting for things like blogging, vlogging, etc.