Digital Photography Breathes New Life In Direct Marketing

Pfaff Auto: Instant Direct Mail from Lowe Roche Advertising on Vimeo.

Here’s a very unique approach to direct marketing made possible thanks to modern technology like digital photography.  I’ll let the video explain how the dealership and its advertising agency thought outside the fifth concentric box to market Porsches to local consumers.  What are your thoughts?  Innovative, or a little too invasive?

h/t:  Autoblog

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