Meet Chris Santos and the 2013 Dodge Dart at Pomoco Chrysler Dodge Jeep

Meet Chris Santos and the 2013 Dodge Dart at Pomoco Chrysler Dodge Jeep.

 

Here’s a blog post from my former employer.  Apparently the new Dodge Dart has created a log of excitement.  I’m seeing more and more Darts in inventory at dealerships here on Long Island.  I think the Dart is going to be a hit.  What are your thoughts?

Another Approach to Creating Video Content for Dealerships

One of my first posts on this blog illustrated different approaches dealers take when creating videos that showcase their products.  You can find the original post here.  Some dealers rely on automation to create video content for each of their vehicles.  While extremely easy to do, many criticize this approach because of inherent flaws with videos that lack a human touch, such as proper pronunciation of words and compelling descriptions of the vehicle itself.  If you’re looking for a “middle ground” approach between a video walk-around and a slide show, take a look at this video by Suzuki of Wichita.    Here are some of the things I think Suzuki of Wichita did right with this video:

  • The narrator discussed the features/benefits of the vehicle clearly and (I’m assuming) used some kind of mic in an area without much background noise.  Doing this made the presentation seem more professional and polished.  I got the impression that the narrator planned what he was going to say and stayed on point while narrating the video.  This added to the overall quality of the video as well.
  • They added graphics to highlight certain selling points of the vehicle.
  • There was a call to action at the end of the video.

While I think there are certain strengths and weaknesses to whatever format dealers adopt when producing videos, whether they use slide shows or more traditional walk-around videos (see Saabkyle04’s YouTube Channel for examples), I like that Suzuki of Wichita was willing to experiment with a video that merges the two and ends up creating something that is pretty original and compelling.  What are your thoughts?  Are there other dealers you know of that are using video effectively?

Pay Per Click Science 101 by DealerOn

PPC Science 101: Lower Spend and Increase Leads from DealerOn on Vimeo.

Between school, work, blogging and family (in no particular order of importance), I’m trying to learn more about Pay-Per-Click (or “PPC”) advertising and how to maximize this medium to generate leads.  I’m dipping my toe into the vast ocean of the PPC discussion by reading Google Adwords for Dummies and ‘lurking’ on various e-commerce blogs/discussion boards on the topic.  Luckily, there are lots of great resources that are industry specific.  I found the video above after reading a thread posted on Kain Automotive Idea Exchange discussing PPC advertising and services provided by vendors to dealers to implement PPC campaigns as part of their advertising mix (a link to that thread can be found here, but only members of the website may view the thread).

This video was referenced in the thread on the Kain Automotive Idea Exchange.  I found it extremely interesting, and left the video with a lot more questions than I previously had (which is a good thing).  It’s a little long but may be worth a view if you’re looking to learn more about how to fit PPC into your dealership’s (or any business) advertising plan and some of the pitfalls of PPC campaigns that are poorly planned or implemented.  I’m still in the very early stages of learning about PPC, and as I find more resources I’ll pass them along.

If there are any sources you would suggest to anyone interested in learning more about PPC and implementing PPC advertising at their place of business, please share them in the comment section below.

Freshly Pressed’s Best Of July 2012

Some great posts from July.

The WordPress.com Blog

The month of July has come and gone and we featured over 600 posts on Freshly Pressed. So here is a look back at ten of these stories: those we thought were the most interesting and those the WordPress.com community loved and engaged with the most.

Torridon

Photographer Fraser McAlister shares the shots he took on a trip to Scotland: photos of hills, lochs, insects, and more spotlight the country’s beauty. The unique green/gray palette made this photo series feel visceral.

Crocheting to Change the Planet

We get a glimpse at the Crochet Coral Reef project in St. Petersburg, Florida and learn about climate change’s effect on the biodiversity of the ocean. And how could you not love jellyfish made of yarn?

Why Blogging Scares Me

A young blogger shares why she waited a month to put up the first post of her new blog devoted…

View original post 340 more words

I’m Impressed with the Monster Clarity HD Precision Micro Bluetooth Speaker

My wife returned from a business trip with a bunch of goodies in a “swag bag” she received at her conference.  I put dibs on this one as soon as I saw it.

If you’re looking for a bluetooth speaker that has awesome clarity for hands-free calling and/or conference calls while also great sound for your music library or streaming apps, the Monster Clarity HD Precision Micro may be for you.  Since it uses Bluetooth, any device so equipped should work fine with the Clarity HD.  I use a Blackberry Bold 9930, and pairing the phone to the Clarity HD Precision Micro was a snap.  I streamed music using the Pandora and Slacker Radio apps on my Blackberry and also placed a few calls using the Clarity HD Precision Micro.  The music sounded great as did the calls.  While I may not have much use for it now, I would have bought this in a second if it was available when I traveled for my previous jobs.  I also would pick this up if I worked somewhere that has a BYOD (“Bring Your Own Device”) policy and used smartphones as the primary way for employees to communicate with each other or with clients (places with remote offices, etc.).

You can find the Clarity HD Precision Micro on Amazon, Best Buy (and probably lots of other places).  You can read more about it here and here.

Are there any other products you would recommend similar to the Clarity HD Precision Micro?

Head the Online Complaint Off at the Pass

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I recently had a discussion with an old friend about how businesses should respond when take to the internet to voice their complaints.  While browsing several automotive industry blogs, I found an excellent article on this topic at Drivingsales.com.  The author illustrates why it is so important to properly plan your business’s response prior to engaging the customer.  It is much easier to resolve these matters amicably than to have the matter litigated.  It is much harder than one would imagine to prevail in a lawsuit against someone over a negative review.  An easy to read explanation of why that is the case can be found here.

So, before you follow your first instinct and fire off a nasty retort to a complaint posted by a customer, take a break and plan what you are going to say.  It also wouldn’t hurt to train your staff on how to handle these kinds of complaints, including escalation procedures, who responds to them, etc.  What are some of your best practices for answering complaints that show up online?

Image courtesy of Business2Community

Great News for the Chrysler 300

The Los Angeles Times reported on August 22 2012 that Consumer Reports gave the 2012 Chrysler 300 high marks in its most recent test.  While applauding the 300 for its ergonomics, handling and performance, Consumer Reports withheld its coveted “Recommended” rating because they lacked long-term reliability data for the 300.  Consumer Reports didn’t have long term data on the 300 because it was recently redesigned.

My former employer has been a Chrysler dealer for many years, through the days when Iacocca pleaded with dealers at intro meetings to each take one Town & Country to keep the plants running, to the boom in the nineties and Chrysler’s near collapse in 2008.  While there, I developed a fondness for Chrysler and am the proud owner of a Dodge Grand Caravan.  I’m happy to see that Chrysler is doing well and consumers are embracing great vehicles like the 300.  It’s also nice to see publications like Consumer Reports, which is notoriously critical on domestic manufacturers, recognize the great product coming from Detroit these days.

Image Courtesy of Autoblog

Via Los Angeles Times