There is a lot of buzz right now about dealerships using social media to connect with customers. Whether you sell cars, boats, motorcycles, ATVs or anything else, your business can leverage social media by creating and distributing video for your own website and social media assets. The process of creating and posting videos online can seem daunting at first, but luckily there are resources available to help you get up to speed. I’ve previously shared an example of someone doing a great job making YouTube videos about automobiles here. Above is the first in a series of videos created by Elise Kephart of Phone Ninjas (YouTube Channel: ElisePhoneNinjas), showing how to shoot, edit and upload videos to YouTube. Ms. Kephart’s technique takes a different approach than the one I previously wrote about. That video was meant as a one-to-YouTube’s audience communication, in a similar way a television ad reaches all viewers including those who have not expressed an interest in doing business with you. These videos demonstrated by Ms. Kephart are used as a way to communicate one-on-one with a prospective customer who has an existing relationship with the dealership, or is a new customer who has contacted the dealership for information and a price quote on a particular vehicle. For example, using Ms. Kephart’s techniques, a sales person can make a quick video of the vehicle of interest tailored specifically to the inquiring customer, post it to YouTube, and then send the link to video to the customer via email. This is light-years ahead of the current process at many dealerships, which relies heavily on impersonal email templates generated through a Customer Relationship Management (“CRM”) system to convey information to the customer and follow-up on the customer’s inquiry.
Here’s an example of a dealership that has used Ms. Kephart’s approach:
In the spirit of full disclosure, I do not have any type of relationship with Phone Ninjas or Ms. Kephart. I became familiar with her work by frequenting sites such as Automotive Digital Marketing and Dealer Elite. Do you have any tips on shooting, editing and uploading videos to YouTube?