It goes without saying that people in the retail side of the automotive industry have developed a bad reputation. Think Kirk Douglas in the movie Used Cars. Recently, Becky Quick, Co-Host of CNBC’s Squawk Box took to Fortune Magazine to share her recent experience with purchasing a minivan. You can read it here.
So, is Becky Quick right, saying that “Car Salesmen” are “Still Sexist, Still Stupid?” Sure, there are some sexist, stupid, or sexist and stupid sales people out there. But has the industry not made up much ground since the days of Kirk Douglas’s Rudy Russo? And if so, why does the public paint people who work in our industry with such a broad brush? Are there not any sexist, stupid, or sexist and stupid salespeople selling real estate, TVs, cell phones, clothes or anything else? If not, what’s their secret?
Accounts such as Becky Quick’s always make me cringe, as I know that a bad apple or two (or in her case many bad apples) make our entire industry look awful. It also reminds me that no matter how far we have come, we still have a long way to go.